UX/UI Design Deliverable · v4 · Updated April 2026
Ajdur App UX/UI Design Strategy
Based on the submitted Ajdur App document and audio conversation with Prof. Kewunla (Ajdur Owner), the below is our understanding of what is needed for the UX/UI design. Your decisions on the deliverables below will determine the end product.
App Owner & Founder
Prof. Kewunla
Project Team
Ajdur App Team
Design & UX
Design Review Team
Source 132-page Strategic Brief
Audio conversation with Prof. Kewunla
Decisions resolved 5 of 5
Team input still required 12 items
What We Understood from Brief + Conversation
Key Inputs from Prof. Kewunla & Ajdur Team
The 132-page strategic brief and audio conversation with Prof. Kewunla resolved all 5 major flow decisions and introduced AdMob rewarded ads as a core monetisation model. Below are the critical strategic inputs that now shape every design decision.
✅ Confirmed — Core Mission
Transform from "Basic Utility App" to "Premium Spiritual Intelligence Platform"
The brief is explicit: the current app is functional but does not communicate elite value. Users must feel trust, mystery, authority, premium quality, and transformation within 3 seconds of opening the app. Everything else is secondary to this.
Users are guided from curiosity → trust → small action → emotional investment → premium purchase. The Self Discovery home reading gives a meaningful free result, then every result screen must route toward "Speak to Founder/Owner" Consultation.
⚡ New — AdMob Rewarded Video Ads
Hybrid Revenue: Direct payment + Rewarded ad video as alternative access
Users who cannot pay watch a rewarded video to unlock Advance Insights features. This must feel like "Earn Access" not "Forced Ad." Language: "Watch & Unlock" — never "Watch Ad." Premium users see no forced ads. Never show ads on consultation, payment, or result screens.
✅ Confirmed — Visual Direction Preference
Deep Midnight Blue + Elegant Gold + Ivory — "Apple meets Spiritual Intelligence"
Prof. Kewunla's brief specifies a dark luxury spiritual aesthetic. We now keep that direction as Option A, add a premium lavender-led Option B from the reference palette, and introduce a cooler premium blue-slate Option C. The final choice is yours — see Design section.
✅ Confirmed — Service Names Updated
All 12 screen labels, titles, and CTAs upgraded with conversion copy from brief
These 3 items must be confirmed before development can finalise those screens
1. Consultation pricing — exact prices for Clarity Session and Deep Destiny Consultation needed. 2. Coupon types — the specific discount percentages and credit amounts not yet defined. 3. Store timeline — Books, Incenses, and Healing Products are confirmed; when do they launch?
Deliverable 01
All Major Flow Decisions — Resolved
Based on the brief and Prof. Kewunla's input, all 5 major decisions are now resolved. The table below confirms each path chosen and its impact on the user experience.
Decision
Status
Path Chosen
Design Impact
Self Discovery
Home reading
✓ Resolved
Free preview on home → every result screen ends with "Need Deeper Answers? Speak to Founder/Owner" → Consultation booking CTA.
Home screen is the funnel entry point, not the end destination.
Life Coaching / Life Path / Spiritual Healing
Coming features
✓ Resolved
All route through "Speak to Founder/Owner" Consultation page. Not self-service insight cards — appear as service options within Standard or Platinum tiers.
Consultation page adds specialty descriptions per coming service.
Fortune Wheel, Oraculum, Face Reading
Advance Insights — Coming
✓ Resolved
Hybrid access: Direct payment OR watch rewarded ad video to unlock starter version. "Unlock Your Insight" popup on every gated card.
Renamed "Unlock Discount Access." Reframed as accessibility pathway. Adds "Prefer Free Access?" block routing users to rewarded ads.
Page title, all copy, and both CTA paths redesigned.
Coupon Types List
Dropdown content
⚠ Open
Exact types, percentages, and values not yet confirmed. Proposed: Consultation Discount, Reading Credit, Store Voucher. Awaiting team input.
Dropdown placeholder used until types confirmed.
Deliverable 02
Updated Redesign Priorities
These are my suggestions to the Ajdur App Team. They are subject to the team's final decision. Each priority area drives a specific business outcome.
These are design and development mandates — not optional enhancements.
01 · Onboarding
Psychologically Compelling First Impression
Shift from informative to irresistible. Current onboarding feels nice — elite onboarding makes users feel "I NEED to continue." Use stronger emotional headlines ("Why Does Life Keep Repeating the Same Lessons?"), lighter premium aura visuals, a trust signal ("Trusted by Thousands Seeking Clarity"), a Skip option, and a powerful CTA: Reveal My Blueprint.
02 · Home Dashboard
Guided Welcome Dashboard, Not a Menu
Rebuild as a personalised entry point: daily inspirational message, primary action strip with two CTAs (Reveal Blueprint / Book Consultation), a featured insight card, a consultation upsell banner, and a clear "what to do next" signal. Users must feel directed — not overwhelmed by choices.
03 · Discover Hidden Patterns
Discovery Hub, Not a Utility Grid
Replace the equal-weight grey tile grid with an addictive discovery experience. Add a hero section ("What Is Affecting Your Life Right Now?"), a featured premium insight spotlight, categorised cards with emotional hook copy, free/unlock/coming-soon status indicators, and a direct pathway to Consultation after each result.
04 · Speak to Founder/Owner
Premium Conversion Page, Not a Service Listing
Transform the Consultation page into the sales engine of the app. Outcome-led tier cards (what the user gets, not what the service is), comparison table, trust builder block ("Why Users Trust Ajdur"), testimonials section, "Most Recommended" badge on Deep Destiny Consultation, and soft urgency ("Limited weekly slots available").
05 · Unlock Discount Access
Accessibility Pathway, Not a Coupon Form
Reposition the entire page around human dignity and access. Copy: "Everyone Deserves Clarity." Add a parallel "Prefer Free Access?" block that routes users into rewarded ad unlocks without feeling cheap or transactional. Two CTAs: "Request Access Support" (coupon) and "Earn Your Reading" (ad path).
06 · Daily Wisdom Center
Authority Hub, Not a Login Dead-End
Separate the Spiritual Academy class portal (login link) from daily wisdom content. Build a Daily Wisdom feed with rotating spiritual teachings, numerology lessons, dream tips, and daily oracle messages. This drives daily return, ad revenue, and trust — making Prof. Kewunla's expertise visible to users who haven't yet booked a Consultation.
Deliverable 03
All Recommended User Flows
Every major user journey mapped from entry point to value moment. These are the paths the app must support — each one contributes to either direct revenue, ad revenue, or retention.
Flow 1 — First-Time User Onboarding
App install → Emotional hook → Home dashboard → First free reading → Consultation upsell
Flow 2 — Daily Returning User
App re-open → Daily wisdom → Insight or Consultation → Ad revenue loop
Flow 3 — Consultation Booking
Menu → Speak to Founder/Owner → Tier selection → Optional coupon → Confirm → Booked
After EVERY insight result — the primary conversion path from free user to paying client
Deliverable 04
Design Direction Comparison
The three options below address the same UX problems but create different emotional impressions. The team may select one preferred direction or use them to guide a hybrid final path.
💡
Option A remains unchanged as the original dark luxury direction. Option B now uses a premium mystical lavender-apricot palette from the reference provided. Option C introduces a cooler premium blue-slate direction using the second attached palette. All three options keep the same flow logic, content structure, and conversion intent.
Option A — Dark Luxury Spiritual
✦ Prof. Kewunla's Preferred Direction
Midnight
#07090F
Elegant Gold
#C8A84B
Ivory
#EEE5D0
Mystic Purple
#7B5EA7
23:27
●●●
Skip
Your Birthdate Is Not Random
Your name and birthdate reveal patterns of strength, life lessons, hidden challenges, and purpose.
Core traits & natural talents
Hidden challenges & purpose
Your destiny patterns decoded
✦ Trusted by thousands seeking clarity
Onboarding
23:27
●●●
Ajdur
Welcome Back
Your journey to clarity begins here
"Patterns repeat until lessons are understood."
Hidden Patterns
Free + Unlock
Speak to Founder
Consultation
Daily Wisdom
Today's insight
Discount Access
Support request
Explore
A
Results
Home Dashboard
23:27
●●●
Speak to Founder
Need Clear Answers? Deeper insight awaits.
Speak directly with Prof. Kewunla for personal guidance on relationships, purpose, destiny, and life direction.
Deep Destiny Consultation
MOST RECOMMENDED
Platinum / Diamond
Full spiritual diagnosis, destiny mapping, life blueprint — private 30-min video call with Prof. Kewunla.
⏱ 1 week📹 Video call
Clarity Session
Standard
Focused guidance for present questions via structured live chat.
⏱ 1 week💬 Live chat
Consultation
Option B — Celestial Lavender
✦ Updated from attached palette
Purple Haze
#82779E
Orchid Tint
#E3DDEA
Golden Apricot
#E0AE72
Picante
#8B3720
23:27
●●●
Ajdur
Your Birthdate Is Not Random
A softer mystical premium direction using the attached celestial palette.
Elegant and warm
Intimate and elevated
Premium fonts applied
✦ Marcellus + Manrope
Skip
Onboarding
23:27
●●●
Ajdur
Welcome Back
Journey to Clarity begins here
“The soul recognizes what the mind is still trying to explain.”
Hidden Patterns
Free + Unlock
Speak to Founder
Premium
Daily Wisdom
Today's insight
Discount Access
Support path
Explore
A
Results
Home Dashboard
23:27
●●●
Speak to Founder
Need Clear Answers?
Warm premium mysticism with softer luxury tones and premium typography.
Deep Destiny Consultation
MOST RECOMMENDED
Platinum / Diamond
Premium private guidance, destiny mapping, and deeper emotional resonance.
⏱ 1 week📹 Video call
Clarity Session
Accessible
Focused guidance for present questions through a calmer entry point.
⏱ 1 week💬 Live chat
Consultation
Option C — Imperial Blue Slate
✦ Added as third premium direction
Silver Mist
#97979B
Imperial Navy
#061543
Deep Slate Blue
#093757
Muted Teal Blue
#50849B
23:27
●●●
The Pattern Behind Your Story
A cooler premium direction that feels more authoritative, refined, and scalable.
Trust-led premium feel
Sharper visual authority
Premium fonts applied
✦ Marcellus + Manrope
Skip
Onboarding
23:27
●●●
Ajdur
Welcome Back
Your next insight starts here
“Meaning becomes clearer when patterns are seen in full.”
Hidden Patterns
Free + Unlock
Speak to Founder
Premium
Daily Wisdom
Today's insight
Discount Access
Support path
Explore
A
Results
Home Dashboard
23:27
●●●
Speak to Founder
Need Clear Answers?
A structured and polished premium direction for a more established, high-trust Ajdur feel.
Deep Destiny Consultation
MOST RECOMMENDED
Platinum / Diamond
Premium private guidance presented with stronger structure and visual confidence.
⏱ 1 week📹 Video call
Clarity Session
Accessible
A cleaner entry path for users who want confidence, simplicity, and direct next steps.
⏱ 1 week💬 Live chat
Consultation
Deliverable 05
Screen Copy Upgrades — From Brief
These are exact replacement words confirmed by Prof. Kewunla's brief. They apply regardless of which design direction is chosen and require no design changes — only text updates. Highest ROI item in the entire deliverable.
Screen / Element
Current (Weak)
Updated (Brief Confirmed)
Onboarding Screen 1 — Headline
The Compass Within through Consultation
Why Does Life Keep Repeating the Same Lessons?
Onboarding Screen 2 — Headline
The Blueprint on Your Face and Palm
Your Face and Palm Reveal More Than You Think
Onboarding Screen 3 — Headline
Know Yourself
Your Birthdate Is Not Random
Onboarding — CTA Button
Get Started
Reveal My Blueprint
Onboarding — Trust signal (new)
(absent)
✦ Trusted by Thousands Seeking Clarity
Advance Insights — Page Title
Advance Insights
Discover Hidden Patterns
Advance Insights — Hero (new)
(none)
What Is Affecting Your Life Right Now? [Start My Discovery]
Consultation — Page Title
Consultation
Speak to Founder/Owner
Standard Consultation — Name
Standard Consultation
Clarity Session
Platinum/Diamond — Name
Platinum / Diamond Consultation
Deep Destiny Consultation + MOST RECOMMENDED badge
Consultation — Primary CTA
Submit / Book
Unlock Deep Destiny Session / Start My Clarity Session
Post-Insight Upsell (new on every result)
(absent)
Need Deeper Answers? Speak Directly with Founder/Owner [Upgrade to Consultation]
Education — Page Title
Education
Daily Wisdom Center
Request Coupon — Page Title
Request Coupon
Unlock Discount Access
Coupon — Main body copy (new)
(none)
Everyone Deserves Clarity. If pricing is difficult right now, request support options and explore flexible access pathways.
Coupon — CTA
Submit
Request Access Support
Settings — Page Title
Settings
Your Account & Preferences
Ad Popup — Title (new)
(not designed)
Unlock Your Insight — Choose how you'd like to continue
Ad CTA Button
Watch Ad / Watch Video
Watch & Unlock (NEVER "Watch Ad")
Action Required — Prof. Kewunla & Ajdur Team
Your Decisions
Please answer all questions below. Your responses will determine the final design direction and unlock the remaining blocked screens. Complete all items, then follow the submission instructions.
📸
Important — No Save Button on This Page
This page does not save automatically. When you have completed all decisions, please follow these steps exactly:
1
Complete ALL decision fields on this page
2
Take a screenshot of this completed page (scroll through to capture all decisions)
3
Send the screenshot via WhatsApp to the Design Team
4
Do NOT close this page or press the back button before taking your screenshot
Decision 01 of 12
Which visual design direction should Ajdur use?
Both options are shown with live screens above in the Design Direction section. Please scroll up to compare before answering.
This decision unlocks all subsequent visual design work. Everything else waits for this answer.
✓ Answered
Additional Review
Deliverable 03 — Which user flow(s) would you like to comment on?
Select one flow or multiple flows, then add your comment. This is for corrections, concerns, approvals, or suggestions related to the recommended user journeys.
0 / 2000
✓ Comment added
Additional Review
Would you like to add a comment to any deliverable from Deliverable 01–05?
Select one deliverable or multiple deliverables, then add your comment below.
0 / 2000
✓ Comment added
Decision 02 of 12
What is the price for the Clarity Session (Standard Consultation)?
This is the Standard tier — live chat, 1 week, structured guidance. Include currency symbol.
✓ Answered
Decision 03 of 12
What is the price for the Deep Destiny Consultation (Platinum/Diamond)?
This is the premium tier — 30-min private video call with Prof. Kewunla, full destiny mapping. Include currency symbol.
✓ Answered
Decision 04 of 12
Which coupon types should appear in the "Unlock Discount Access" dropdown?
Select all that apply, then add any additional types or details in the notes field below.
Additional coupon types or discount amounts (optional):
0 / 2000
✓ Answered
Decision 05 of 12
When should AdMob rewarded video ads go live?
Rewarded ads replace payment for users who cannot pay — they watch a video to unlock Insights features. This is a core revenue stream from the brief.
✓ Answered
Decision 06 of 12
When do you expect to launch the in-app Store (Books, Incenses, Healing Products)?
The store redirects to your online store. We need to know when to include the Store menu item and deep-link design in the app.
✓ Answered
Decision 07 of 12
Do you have existing client testimonials to include on the Consultation page?
The brief strongly recommends adding testimonials to the Consultation page. Real testimonials dramatically increase trust and conversion. If yes, please provide them in the notes field.
If yes — paste 1–3 testimonials here (keep each under 100 words):
0 / 2000
✓ Answered
Decision 08 of 12
Should onboarding slides include a "Skip" option for users who want to bypass them?
The brief recommends a Skip button (top right) to improve UX for returning users and impatient new users. Some spiritual apps prefer forced onboarding to ensure the brand message is received.
✓ Answered
Decision 09 of 12
Who will create the Daily Wisdom / Daily Oracle content for the Daily Wisdom Center?
The Daily Wisdom Center needs daily rotating content (oracle messages, numerology tips, spiritual teachings). This affects whether the design includes a content management interface or a manual update process.
Additional notes on content or update frequency (optional):
0 / 2000
✓ Answered
Decision 10 of 12
Is "Dream Interpretation" (currently in the app) the same service as the coming "Oraculum"?
Both currently appear as separate items in the Advance Insights grid. If they are the same, we consolidate them. If different, the design must show the distinction on each card.
If different — briefly explain what makes each distinct:
0 / 2000
✓ Answered
Decision 11 of 12
What is the WhatsApp contact number for the "Contact Us" button on the Unlock Discount Access page?
Users who prefer to speak to someone directly will tap "Contact Us" — this should open WhatsApp. Please provide the number with country code.
✓ Answered
Decision 12 of 12
Any additional comments, corrections, or directions from Prof. Kewunla or the Ajdur team?
Use this space for anything not covered above — corrections to our understanding, specific feature requests, concerns, or any other direction that will improve the final product.
0 / 2000
✓ Answered
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